“I just want a Picasso, in my casa / No, my castle / I’m a hassa, no I’m an asshole,” he began. When Jay-Z, who is forty-three, entered, wearing a short-sleeved white button-down shirt, jeans, a gold chain with a hefty pendant, and a gold watch, everyone cheered.
Roving steady-cam operators followed the instructions of Mark Romanek, the director of what will become a music video featuring more middle-aged white people than are usually in rap videos. A crowd of less famous art-world denizens and cool-looking people (some of whom had been specially cast) loitered along the walls of the gallery, except when they were invited to scurry right up to Jay-Z. These guests took turns on or near a wooden bench positioned across from a low platform on which the rapper stood, except when he was prowling around. Jay-Z (or Shawn Carter, or Hova, as he’s alternately known) was continuously performing “Picasso Baby,” the second song on his new album, “Magna Carta… Holy Grail,” to a succession of visual artists, museum directors, gallerists, Hollywood folk, and Pablo’s granddaughter Diana Widmaier Picasso.
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